Global Intelligence for the Digital Transition
1) any advertising that propagates itself;
2) advertising and/or marketing techniques that "spread" like a virus by getting passed on from consumer to consumer and market to market.
A single continous set of activity attributable to a cookied browser or user (if registration-based or a panel participant) resulting in one or more pulled texts and/or graphics downloads from a site. Click here for IAB's ad campaign measurement guidelines.
Individual or browser which accesses a Web site within a specific time period.
This glossary is based on the IAB Wiki and IAB UK’s Jargon Buster. The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
For more information visit www.iab.net and www.iabuk.net.