Global Intelligence for the Digital Transition
IAB voluntary guidelines for removing non-human activity in the reported measurement of ad impressions, page impressions, unique visitors and clicks. See the IAB's Ad Campaign Measurement Guidelines.
A security barrier controlling communication between a personal or corporate computer network and the Internet. A firewall is based on rules which allow and disallow traffic to pass, based on the level of security and filtering a network administrator wishes to employ.
An ad or ads that appear within the main browser window on top of the Web page's normal content, thereby appearing to "float" over the top of the page.
The number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be.
Multiple, independent sections used to create a single Web page. Each frame is built as a separate HTML file but with one "master" file to control the placement of each section. When a user requests a page with frames, several files will be displayed as panes. Sites using frames report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame set as a page impression.
A type of business model that works by selling basic services, or a basic downloadable digital product, for free, while charging a premium price for advanced or special features.
The limit of how many times a given ad will be shown to a unique cookie during a session or within a specified time period.
This glossary is based on the IAB Wiki and IAB UK’s Jargon Buster. The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners.
For more information visit www.iab.net and www.iabuk.net.