Knowledge Bridge

Global Intelligence for the Digital Transition


South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

//July 6 / 2012 //read more

Firefox launches mobile OS; opens opportunities for publishers

Open-source web browser maker Firefox has launched a mobile operating system to compete with Apple’s iOS and Google’s Android. Handsets using the web-based OS will launch smartphones at a fraction of the price of those currently on the…

//July 3 / 2012 //read more

Advertisers and publishers look to tap rising smartphone use in India

In India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…

//June 28 / 2012 //read more

Growing smartphone use opens opportunities for Indonesian advertisers

Sales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…

//June 26 / 2012 //read more

Using smartphones for multimedia reporting

The smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…

//June 15 / 2012 //read more

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…

//June 4 / 2012 //read more

Africa’s mobile revolution: Tapping into eye witness reports

The mobile revolution has remade journalism, putting cameras and a means to post those pictures instantaneously to the internet in the hands of billions. One African journalist witnessed this revolution in media first hand after a bomb…

//May 31 / 2012 //read more

Trendwatch: The mobile web is the only web for many

In this Trendwatch, we look at the rising number of people who are using their mobile phones as their main, or in some cases, sole way to access the internet.

//May 3 / 2012 //read more