Knowledge Bridge

Global Intelligence for the Digital Transition

Monetization


Advertising lessons from Facebook: Sell relationships not impressions

As businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…

//July 4 / 2012 //read more

Innovation in ads: Getting paid for people paying attention

The choice for digital content revenue is often portrayed as a choice between paid content versus free, or ad -supported, content. We have seen a lot of innovation in paid content strategies over the past year, and now we’re seeing…

//May 24 / 2012 //read more
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