Knowledge Bridge

Global Intelligence for the Digital Transition


Facebook dominates but leaves room for others

Facebook has increased its dominance over the last three years, according to social networking researcher Vincenzo Cosenza. However, niche social networks focused on professionals and dating often come in second and third in Cosenza’s…

New roles help you manage your Facebook page

Facebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…

Using a Facebook page to bring fans to your site

The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.

How to create a Facebook page for a news business

Creating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…

Presentation: Building community around your content with Facebook

In this presentation, we look at details of creating a Facebook page and how to manage it properly.

Facebook by the numbers

With 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.

Growing Your Online Business: Local Newspaper Publishers and TV Broadcasters

The seminar focused on trends and techniques available to traditional local newspaper publishers and local TV broadcasters in Russia and Ukraine to grow their online business, both the size of their audience and the opportunity for…