Knowledge Bridge

Global Intelligence for the Digital Transition

Digital Revenues

Malaysiakini doubles revenue with premium ad strategies

In the past year, independent news website Malaysiakini has been able to double its revenue, from an already healthy base, through a relentless pursuit of premium advertising. Malaysiakini’s senior advertising manager, Chia Ting Ting,…

//September 28 / 2012 //read more

WAN-IFRA: Challenge for newspapers in digital age is income not audience

The World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…

//September 7 / 2012 //read more

Using ad networks as a base for your digital revenue

Ad networks are an important part of your digital advertising mix especially when you’ve just launched a new website or new digital product. They provide much needed revenue to your site until it reaches the point where traffic will…

//August 28 / 2012 //read more

What social media success looks like and how to achieve it

With social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…

//August 15 / 2012 //read more

PwC announces “The End of the Digital Beginning” and predicts digital revenues will drive growth

PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…

//June 25 / 2012 //read more

Mobile advertising: Promising or false promise?

With people spending more time with their smartphones and other mobile devices, some analysts are predicting a bright future for mobile advertising: advertising revenue on mobile lags far behind how much time people are spending with their…

//June 11 / 2012 //read more

Deal aggregators offer opportunity as Groupon fever fades

The meteoric rise of daily deals phenomenon Groupon has launched thousands of clones around the world with its easy to copy model. Some local news organisations have found success with their own versions, but with many markets nearing…

//May 15 / 2012 //read more

Building a Web Plan – Unique Aspects for Radio Station or Network

Held to support the digital transition of members of the Asia Calling Network, a network of Asian radio broadcasters and producers, the seminar focused on developing digital news reporting techniques and the development of the business and…

//May 5 / 2012 //read more