Knowledge Bridge

Global Intelligence for the Digital Transition

Real-time bidding brings flexibility and revenues to digital ad markets

Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…

The mobile media revolution is about business not just distribution

Last year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…

Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

Presentation: Digital advertising and sales for Russia and Ukraine

In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.

What you can learn from Microsoft’s advertising failure

Tech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…

Ad networks blamed for driving down digital returns

Declining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…

Deal aggregators offer opportunity as Groupon fever fades

The meteoric rise of daily deals phenomenon Groupon has launched thousands of clones around the world with its easy to copy model. Some local news organisations have found success with their own versions, but with many markets nearing…