Knowledge Bridge

Global Intelligence for the Digital Transition

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

Malaysian media merger highlights key shift in digital transition

Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital…

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

Firstpost: ‘Breaking views’ break through India’s cluttered online news market

To give you a practical example of how to launch a digital news product, we profile Firstpost, a news site launched in May 2011 by India’s Network18. We speak to Firstpost’s Durga Raghunath on the editorial and business thinking behind the…

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

South African journalists should use social media to connect to audiences

Research has found that Facebook and Twitter are the most-quoted sources of news in South Africa. With this trend driven by the growth of smartphone use, journalists need to understand how to use social media to maximise their audience.

Advertising lessons from Facebook: Sell relationships not impressions

As businesses start to realise that social media can give them a new opportunity to create relationships with consumers before they even become customers, news media must begin to look at their relationships with their own audiences. News…

Latin Americans spend 25 percent of internet-time on Facebook

Latin Americans continue to flock to social networking sites, and are now spending a quarter of their online-time using them, especially Facebook. It can be seen as a threat to news organisations in the battle for attention, but there are…

Facebook dominates but leaves room for others

Facebook has increased its dominance over the last three years, according to social networking researcher Vincenzo Cosenza. However, niche social networks focused on professionals and dating often come in second and third in Cosenza’s…