Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
In many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…
//September 11 / 2012 //read moreThe World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…
//September 7 / 2012 //read moreDigital technology is disrupting not only news organisations but also other businesses that have traditionally advertised with news groups. To respond, news groups need to deliver better performing advertising or face competition from…
//August 31 / 2012 //read moreDigital media brings a huge range of benefits to journalists, allowing you to reach new audiences, engage them via social media, and try new story-telling techniques using an ever increasing set of often low-cost tools. However, digital…
//August 23 / 2012 //read moreAlthough analytics tools have always provided newsrooms with a good way to evaluate their stories, real-time analytics tools are helping editors make more informed decisions about how they position stories based on how their audiences are…
//August 17 / 2012 //read moreCrowdsourcing can be a powerful way to tap into the expertise and experiences of your audience, but when you’re trying to gather reports in conflict zones, journalists and editors need to be aware of security issues as well as the normal…
//July 24 / 2012 //read moreRupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…
//July 18 / 2012 //read moreHeadline writers need to update their skills for the digital age. We look at why and how to write headlines that get better play on Google and other search engines, and entice readers to click.
//July 13 / 2012 //read moreThe Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…
//July 13 / 2012 //read moreAt a recent MIT-Knight Centre conference, several innovative apps, and future apps, were brought up that ease the work of using data for journalists and bring data journalism and fact-checking directly into the hands of the audience. We…
//July 12 / 2012 //read more