Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
One of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…
//June 26 / 2012 //read moreCreating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…
//June 26 / 2012 //read moreAs you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…
//June 26 / 2012 //read moreSales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…
//June 26 / 2012 //read morePwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…
//June 25 / 2012 //read moreOn June 23, the Brazilian newspaper Estado de S. Paulo will sponsor the first hacking marathon in Brazil. It was the first time that a media organisation in Brazil will support such an event. Hackathons or hackdays bring together…
//June 22 / 2012 //read moreAfter spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…
//June 20 / 2012 //read moreThe smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…
//June 15 / 2012 //read moreMany local digital news projects have been launched in North America and western Europe in the past decade, but few have been successful. Dichtbij, a network of community sites in the Netherlands, is finding success where others have…
//June 8 / 2012 //read moreMobile communications are one of the most exciting areas of development in Africa, and we look at predictions from more than 30 of the continent’s entrepreneurs of what the mobile revolution will bring by 2020.
//June 6 / 2012 //read more