Knowledge Bridge

Global Intelligence for the Digital Transition

El Faro: Using the best of new and traditional media to give Salvadorans a voice

News website El Faro in El Salvador partnered with an ad agency to create a highly successful multi-platform campaign. Using the website, Twitter, radio, TV, billboards and print, they provided a way for local people to tell politicians…

Multi-platform projects: Focused experiments to get the best out of all platforms

Using more than one platform for a project or campaign can be a strength, not just a challenge. But to give yourself the best chance of success, you need to think strategically from the outset. Make your planning multi-platform from the…

Associated Press experiments with a way to make social media pay

The Associated Press has struck a novel deal with electronics giant Samsung to post sponsored tweets to the news cooperative’s 1.5m Twitter users. We look at the deal, which the AP says is “profitable”, and how to properly balance…

Designing websites for mobile devices: Responsive design or mobile-specific?

An increasingly popular way for media businesses to provide news that is easily consumed on different mobile devices is responsive design – creating one website that automatically adjusts itself based on the device. We look at some key…

Public radio station finds recipe for digital news success

US public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…

Newspapers and digital: Looking to the future 20 years ago

The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…

Farm Journal shows blueprint for product mindset

Building on our recent articles on developing a product mindset, we look at one established media group that has successfully launched a portfolio of 25 digital products in the last two years. It has found that careful vetting and…

Product mindset: Content, advertising and services products

Creating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…

Deal aggregators offer opportunity as Groupon fever fades

The meteoric rise of daily deals phenomenon Groupon has launched thousands of clones around the world with its easy to copy model. Some local news organisations have found success with their own versions, but with many markets nearing…