Knowledge Bridge

Global Intelligence for the Digital Transition

Setting your digital priorities with a product mindset

One of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…

//June 26 / 2012 //read more

Product mindset: Content, advertising and services products

Creating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…

//June 26 / 2012 //read more

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

//June 26 / 2012 //read more

Clean design gives ads more impact

With online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…

//June 15 / 2012 //read more

New roles help you manage your Facebook page

Facebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…

//June 4 / 2012 //read more

Data journalism: Tools, examples and techniques

Data journalism is one of the hottest topics in journalism right now, and Knowledge Bridge editor Kevin Anderson has just given a talk about this emerging trend and how it can help news organisations find new stories using publicly…

//May 18 / 2012 //read more

“The irrational imitation of the online news industry”

Reuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.

//May 10 / 2012 //read more