Knowledge Bridge

Global Intelligence for the Digital Transition

Newspaper groups find success in moving their classified business online

Classifieds, once viewed as the “river of gold” for newspapers, have migrated online, and Asia-Pacific newspaper consultant Peter Ong shows how newspapers lost time and much needed revenue by failing to move their classified business…

//February 28 / 2013 //read more

South Africa’s Paperight holds opportunities for long-form journalism

A start-up in South Africa, Paperight, shows how technology can help bring books and, potentially, long-form investigative and magazine journalism to wider audiences by using the web and copy shops in the country and elsewhere.

//February 19 / 2013 //read more

Lessons on sustainability from global study of news start-ups

A look at 69 journalism start-ups in 10 countries found numerous models for building sustainable digital journalism companies. However, they look little like the media companies of old, but how these start-ups mix revenue streams to reach…

//January 25 / 2013 //read more

Public radio station finds recipe for digital news success

US public radio station KPLU responded to disappointing digital results by carrying out a thorough review of their technology, staffing and editorial performance. By learning some hard lessons and analysing how audiences responded to…

//September 18 / 2012 //read more

Measuring and optimising Google AdSense campaigns

Google’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through…

//August 28 / 2012 //read more

Launching, evolving and sustaining your digital media product

In June’s Digital Briefing, we talked about developing a product mindset to help you identify audience needs so that you can set your digital priorities, and this month we look at what you’ll need to launch, evolve and sustain your digital…

//July 31 / 2012 //read more

Murdoch’s failing iPad ‘newspaper’ holds lessons for the digital transition

Rupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…

//July 18 / 2012 //read more

Biggest challenge for digital media? Monetising the masses

The Media Briefing has an interesting interview with Raju Narisetti, managing editor for the Wall Street Journal Digital Network. He shares some insights into what strategies work and – just as importantly – what he believes don’t work for…

//July 13 / 2012 //read more

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

//July 11 / 2012 //read more

Farm Journal shows blueprint for product mindset

Building on our recent articles on developing a product mindset, we look at one established media group that has successfully launched a portfolio of 25 digital products in the last two years. It has found that careful vetting and…

//July 6 / 2012 //read more