Knowledge Bridge

Global Intelligence for the Digital Transition

Product mindset: Content, advertising and services products

Creating attractive products is obviously key to any digital product strategy. As we continue our Digital Briefing series on developing a product mindset, we look at examples of different products that news organisations have developed.…

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

Growing smartphone use opens opportunities for Indonesian advertisers

Sales of smartphones are growing rapidly in Indonesia, which is presenting new opportunities for mobile advertising. Mobile advertising impressions grew 99% in the last year alone, according InMobile. News organisations should monitor this…

PwC announces “The End of the Digital Beginning” and predicts digital revenues will drive growth

PwC has released a report looking at the entertainment and media industry through 2016, and it says that we’re at the “end of the beginning of digital …. with digital embedded in business-as-usual and moving to the heart of media…

Brazil holds first newspaper-backed hacker marathon

On June 23, the Brazilian newspaper Estado de S. Paulo will sponsor the first hacking marathon in Brazil. It was the first time that a media organisation in Brazil will support such an event. Hackathons or hackdays bring together…

Online Advertising: What hasn’t changed

After spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…

Study: Sub-Saharan mobile internet use more practical than playful

It’s not news that mobile use has grown dramatically in Africa, but a new report by consultancy TNS looks at how sub-Saharan Africans use their mobile phones. It’s more about work than play. The report warns of using mobile business models…

Mobile phone association launches global data portal

We often talk about the mobile revolution here on Knowledge Bridge. But just how big of an opportunity does mobile present in your country? Now you have a service to help answer that question with a new free data portal created by the GSM…

Using smartphones for multimedia reporting

The smartphone revolution is radically changing the ways that news is delivered, but it is also giving journalists new opportunities to report. We take the first of many looks at tools, techniques and tips from journalists on how to get…

Clean design gives ads more impact

With online ad rates so low, the temptation for news publishers is to load pages with all the ads they can. But research shows that cluttered pages lessen the impact of ads. Clean pages enhance ad and site perception, increase dwell time…