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Orlando Alvarez is the Creative Director in Publicidad Comercial Lowe El Salvador, the biggest advertising agency in Central America, and he oversees half of the creative department with regional accounts. He has 10 years of experience working in advertising, and he has developed campaigns for international brands in Central and South American markets.

During the course of his work, he has won a number of international awards in different categories including print, editorial content and digital communication. He has been awarded Codice, Effie, Festival Antigua/Jade, Festival del Caribe and Ojo de Iberoamérica honours, and he was shortlisted at Cannes Lions advertising awards. He also won the first silver Clio award for El Salvador in the integrated campaign category.