Knowledge Bridge

Global Intelligence for the Digital Transition

Web Traffic Measurement


Basics of web analytics by BBC Academy

Who is reading, watching or listening to your online content? And where are they from? Web analytics measures performance and can inform site strategies. How metrics help your journalism? How BBC News uses web analytics? BBC prepared the…

Global Editors Network News Summit: Remaking the newsroom

The Global Editors Network News Summit is one of Doug Arellanes’ favourite tech-journalism conferences of the year because it is the best place to find out about cutting edge digital media topics in an easily accessible way. This year, the…

Google Analytics 101 – The what and how

Google Analytics is one of the most commonly used free web analytics tools and can help you optimise your content and advertising. Get a basic understanding of how Google Analytics works, how to set it up on your website and share it with…

Growing Online Revenue – Advertising, Sales and Classifieds

The seminar, held in Moscow for Russian and Ukrainian media advertising sales and marketing executives, focused on the issues and opportunities facing traditional media as they begin to develop, market and sell advertising-supported online…

Sizing up The RuNet, Russia’s internet market

The Russian internet is booming with growth and lots of potential for even more growth. The number of internet users in Russia is expected to soon pass the number in Germany if it hasn’t already. A new report cuts through the competing…

Building a Web Plan – Unique Aspects for Radio Station or Network

Held to support the digital transition of members of the Asia Calling Network, a network of Asian radio broadcasters and producers, the seminar focused on developing digital news reporting techniques and the development of the business and…