Knowledge Bridge

Global Intelligence for the Digital Transition

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Don’t wait to compete for mobile ad revenue

News organisations face intense competition for internet advertising revenue from search engines and social media companies, and if you are just turning your attention to monetising your mobile audience, you’ll find the same competitors…

Internet growth reaches tipping point in many emerging markets

Emerging markets are driving the next phase of digital growth, according to famed internet analyst Mary Meeker in her annual report. Internet access is reaching a tipping point in several emerging markets. One of the key insights from this…

BBC Olympics digital video strategy holds lessons for multi-screen future

The BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…

Murdoch’s failing iPad ‘newspaper’ holds lessons for the digital transition

Rupert Murdoch hoped to re-imagine his tabloid style of journalism for the tablet generation when launching The Daily to a loud fanfare 18 months ago. However, rumours are that it is living on borrowed time and may be shut down after this…

Tablet users consume more news and are more willing to pay

Recent surveys show that people who use mobile devices – in particular tablet-users – consume more news and are more willing to pay for access than those who use computers. News organizations can benefit by building mobile services to…

Firefox launches mobile OS; opens opportunities for publishers

Open-source web browser maker Firefox has launched a mobile operating system to compete with Apple’s iOS and Google’s Android. Handsets using the web-based OS will launch smartphones at a fraction of the price of those currently on the…

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…