Knowledge Bridge

Global Intelligence for the Digital Transition

Social networks


#263Chat: How Zimbabweans have a national conversation on Twitter

With limited opportunities to openly discuss issues that concern them, every Tuesday at 6pm Zimbabweans exchange views on Twitter on a subject ranging from bullying to gender. Though organised by a member of the public, it’s an idea that…

Ukraine elections: How to monitor and cover a major news event using social media

The recent elections in Ukraine gave an excellent example of how news organisations can and should monitor social media and crowdsourced reporting projects to cover major news events.

Required Reading: QR codes in Kenya, data journalism resource in Russian and changes to Facebook pages

In this week’s edition of required reading, we’ll do a brief round-up of important stories affecting media around the world plus a couple of must reads for publishers and editors including changes to Facebook’s promoted posts and how it…

Journalists in Jamaica and Nigeria share social media lessons

In many parts of the world, social media has changed journalism for audiences and journalists. This phenomenon is global, and we take a look at a study in Nigeria and observations in Jamaica to see how journalists are using social media in…

Required reading: Newspapers turn to video for new revenue opportunities

In the latest installment of our Required Reading feature, we focus on television and digital video as well as some of the latest trends and tools in mobile and social media. Online advertising may overtake television advertising in the US…

WAN-IFRA: Challenge for newspapers in digital age is income not audience

The World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…

How to use a Twitter account to connect with audiences and cultivate contributors

The 140 characters of Twitter updates can feel limiting to people who aren’t headline writers, but journalists and non-journalists around the world are using the service to provide a stream of news and information to hundreds of thousands…

What social media success looks like and how to achieve it

With social networks and social media attracting hundreds of millions of users, news organisations have worked hard to develop social media strategies. One of the biggest questions amongst editors and media executives has been whether the…

paidContent 50 holds lessons for digital success

paidContent has compiled a list of the 50 most successful digital media companies. The list is a goldmine of information about digital media developments around the world and also business models and revenue streams that you might want to…

New service monitors political buzz in Indonesian social media

Two Indonesian digital agencies have decided to tap into the rise of social networks as the new forum for political debate in Indonesia by launching a service to monitor and measure the political buzz on social media. The new service…