Knowledge Bridge

Global Intelligence for the Digital Transition

Print media


Media Forum 2012: Catching the digital wave

Making the transition to digital is like surfing, Bambang Harymurti, CEO of Tempo International Media in Indonesia, told his fellow independent media leaders at Media Development Loan Fund’s recent Media Forum. Just like surfing, timing is…

Paid Content: Myriad models but metered is the rising star

For years, an all-or-nothing debate raged about paid content, but away from that noisy argument, many publishers explored options between those extremes. We look at some of these hybrid models, which are being used successfully by…

Clayton Christensen’s roadmap for navigating digital media disruption

Journalism isn’t the first industry to face disruption, and Clayton Christensen of Harvard Business School has made a career out of studying how companies and industries respond to chaotic change. Now, he has turned his attention to the…

WAN-IFRA: Challenge for newspapers in digital age is income not audience

The World Press Trends annual report found that just 2.2 percent of global newspaper advertising revenues came from digital platforms in 2011, but Raju Narisetti of the Wall Street Journal Digital Network sees a glass half full. He says,…

News groups must deliver advertising innovation to survive

Digital technology is disrupting not only news organisations but also other businesses that have traditionally advertised with news groups. To respond, news groups need to deliver better performing advertising or face competition from…

Newspapers and digital: Looking to the future 20 years ago

The Knowledge Bridge is about helping independent news organisations make the digital transition. While you look forward to your digital future, it’s worth taking look back to the digital vision of the Washington Post’s managing editor.…

South Africa: Digital first doesn’t mean digital only

Digital first is one the hottest phrases in journalism, but with South Africa’s Business Day launching not just a digital first editorial strategy but also a metered paywall, media watchers in the country say success is as much about a…

Circulation strategy needed before “forced march” to digital

A US newspaper analyst has criticised a move by Newhouse Newspapers to cut publication of several papers from daily to three times a week as “shock therapy” and questions whether the group is really ready for the digital transformation it…