Knowledge Bridge
Global Intelligence for the Digital Transition
Global Intelligence for the Digital Transition
The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…
//January 8 / 2018 //read moreNewspapers have compensated for lack of advertising by increasing cover price.
//June 3 / 2014 //read moreMuch of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…
//March 6 / 2013 //read moreLast year, the number of internet subscribers doubled in Zimbabwe, largely due to the increase in mobile internet users. The mobile revolution is here, and news organisations need to think beyond how to distribute their content to mobile…
//February 26 / 2013 //read moreDeclining digital ad returns for newspapers in the US hold lessons for news organisations making the move to digital in all countries. One key lesson is not to rely on ad exchanges to sell your digital advertising. Ad exchanges are blamed…
//June 8 / 2012 //read more