Knowledge Bridge

Global Intelligence for the Digital Transition

Marketing


Guide #4: Facebook News Feed Changes: Impact and Actions

The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…

Launching a paywall: What you and your team need to know

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

The Art and Science of Hiring for Media Startups

Starting up a news site has become the easiest thing in the world over the last decade, but building a long-lasting media company from scratch is among the hardest. Hiring the right people is essential to building a sustainable media…

Don’t forget email in your content marketing strategy

In a world of Facebook and mobile apps, email may seem a bit out of fashion, but it still remains a powerful way to build your audience and keep them engaged. We look at some of the success stories and highlight the strategies that made…

Revenue Opportunities: Online Classifieds & Directories in Russia and Ukraine

The seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…

Presentation: Digital advertising and sales for Russia and Ukraine

In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.