Knowledge Bridge

Global Intelligence for the Digital Transition

Innovation


The New Journalist

When automobiles were invented, a carriage driver might have thought that he just needed to learn a few new tricks to be able to make the shift from the reins to the wheel. In exactly that same way, many reporters imagine that learning…

Publishers, editors and advertisers identify responses to digital transition

Summary of the key takeaways from WAN-IFRA’s annual congress …

INMA European News Media Conference in Berlin

Over the past week, MDIF and its European clients attended the International News Media Marketing Association’s (INMA) annual European …

Global Editors Network News Summit: Remaking the newsroom

The Global Editors Network News Summit is one of Doug Arellanes’ favourite tech-journalism conferences of the year because it is the best place to find out about cutting edge digital media topics in an easily accessible way. This year, the…

Digital advertising in Latin America: Sustainability in struggling markets

Digital advertising growth is booming in Latin America, but if you look beyond Argentina, Brazil and Mexico, you see a very different picture. In the smaller, struggling markets, advertising agencies and media groups including news…

How to harness audience data to drive better editorial and business performance

Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…

Innovative ideas for African News Challenge

Project ideas from news through social networks, to citizen journalism, to helping news outlets create more revenue has come in through the over 200 applications to the African News Innovation Challenge. We look at five of the innovative…