Knowledge Bridge
Global Intelligence for the Digital Transition
To give you a practical example of how to launch a digital news product, we profile Firstpost, a news site launched in May 2011 by India’s Network18. We speak to Firstpost’s Durga Raghunath on the editorial and business thinking behind the…
//July 31 / 2012 //read moreEmerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…
//July 9 / 2012 //read moreIn India, as in many other emerging markets, the explosive growth in smartphone usage is leading advertisers to seek innovative ad formats and designs tailored to this new medium. Services like real-time bidding and competitive auctions…
//June 28 / 2012 //read more