Knowledge Bridge

Global Intelligence for the Digital Transition

Digital Media

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

//September 1 / 2016 //read more

Local media should connect people with information, not just report news

The old formula of a news outlet simply providing objective news is out-of-date.

//July 22 / 2014 //read more

Things I never learned at newspapers about making news on the internet

What are the lessons you can learn from short-lived Project Thunderdome experiment?

//June 11 / 2014 //read more

Journalists are more negative about their work

Six in 10 journalists say that journalism in the U.S. is going in the wrong direction.

//May 9 / 2014 //read more

How to harness audience data to drive better editorial and business performance

Using data has been one of the hottest editorial topics in journalism, but it is increasingly also becoming one of the hottest topics in the business of journalism. Forward-looking news organisations are using increasingly sophisticated…

//November 23 / 2012 //read more

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

//June 26 / 2012 //read more