Knowledge Bridge
Global Intelligence for the Digital Transition
The BBC’s ‘four-screen’ video coverage of the London 2012 Olympics provides important insights into how consumers engage with video across mobile, tablet, PC and connected TV. The BBC’s experience shows that consumers will embrace choice…
//August 16 / 2012 //read moreHeadline writers need to update their skills for the digital age. We look at why and how to write headlines that get better play on Google and other search engines, and entice readers to click.
//July 13 / 2012 //read more