The following metrics apply specifically to widgets and social media applications. These supplementary metrics offer advertisers a greater insight into ROIROI (Return on Investment)Net profit divided by investment.//read more for all widgetWidgetA small application designed to reside on a PC desktop (Mac OS X or Windows…//read more and social media application campaigns.
• Installs – Applications
Total installations of application.
• Active Users
Total users interacting with application over a specific time frame, usually day/week/month. Many applications have rapid growth but lose activity over time.
• Audience Profile
User demographicsDemographicsCommon characteristics used for population or audience segmentation, such as…//read more from self reported profile information
• Unique User Reach
Percentage of users who have installed application among the total social media audience (or calculated as active application users per audience).
Average number of users within a specific time frame.
Average number of friends among users who have installed application.
• Application/Widget installs – User
Number of application or widgets installed by a user onto their profile pagePageA document having a specific URL and comprised of a set of associated files. A…//read more or other area. Also called embed, grab or post.
• Active users/Widgets in the wild
Number of people regularly using an application at a given point in time. Number of widgets on a user page at a given point in time.
Average period of time for which an application or widget remains installed by a user.