Widget and Social Media Application Metrics

The following metrics apply specifically to widgets and social media applications. These supplementary metrics offer advertisers a greater insight into ROIROI (Return on Investment)Net profit divided by investment.//read more  for all widgetWidgetA small application designed to reside on a PC desktop (Mac OS X or Windows…//read more  and social media application campaigns.

• Installs – Applications

Total installations of application.

• Active Users

Total users interacting with application over a specific time frame, usually day/week/month. Many applications have rapid growth but lose activity over time.

• Audience Profile

User demographicsDemographicsCommon characteristics used for population or audience segmentation, such as…//read more  from self reported profile information

• Unique User Reach

Percentage of users who have installed application among the total social media audience (or calculated as active application users per audience).

• Growth

Average number of users within a specific time frame.

• Influence

Average number of friends among users who have installed application.

• Application/Widget installs – User

Number of application or widgets installed by a user onto their profile pagePageA document having a specific URL and comprised of a set of associated files. A…//read more  or other area. Also called embed, grab or post.

• Active users/Widgets in the wild

Number of people regularly using an application at a given point in time. Number of widgets on a user page at a given point in time.

• Longevity/Lifecycle

Average period of time for which an application or widget remains installed by a user.