The process of embedding unique identifiers into URLs contained in HTMLHTML (Hypertext Markup Language)A set of codes called markup tags in a plain text file that determine what…//read more content. These identifiers are recognized by Web servers on subsequent browserBrowserA software program that can request, download, cache and display documents…//read more requests. Identifying visitors through information in the URLs should also allow for an acceptable calculation of visits, if cachingCachingThe process of copying a Web element (page or ad) for later reuse. On the Web,…//read more is avoided.