The delivery of a text-based advertisement to a browserBrowserA software program that can request, download, cache and display documents…//read more . To compensate for slow Internet connections, visitors may disable “auto load images” in their graphical browser. When they reachReach1) unique users that visited the site over the course of the reporting period,…//read more a pagePageA document having a specific URL and comprised of a set of associated files. A…//read more that contains an advertisement, they see a marker and the advertiser’s message in text format in place of the graphical ad. Additionally, if a user has a text-only browser, only textual ads are delivered and recorded as textual ad impressionsTextual ad impressionsThe delivery of a text-based advertisement to a browser. To compensate for slow…//read more .