A preliminary pagePageA document having a specific URL and comprised of a set of associated files. A…//read more that precedes the user-requested page of a Web site that usually promotes a particular site feature or provides advertising. A splash pageSplash pageA preliminary page that precedes the user-requested page of a Web site that…//read more is timed to move on to the requested page after a short period of time or a clickClickA click can denote several different things. It can be a metric that…//read more . Also known as an interstitialInterstitialAds that appear between two content pages. Also known as transition ads,…//read more . Splash pages are not considered qualified page impressions under current industry guidelines, but they are considered qualified ad impressions.