(also called Beacon or Web BeaconWeb beaconA web beacon, also known as a web bug, 1 by 1 GIF, invisible GIF, and tracking…//read more ) – An HTMLHTML (Hypertext Markup Language)A set of codes called markup tags in a plain text file that determine what…//read more  object or code that transmits information to a third-party server, where the user is the first party and the site they are interacting with is the second party. Pixels are used to track online user activity, such as viewing a particular web pagePageA document having a specific URL and comprised of a set of associated files. A…//read more  or completing a conversion process.