Personally identifiable information (PII), also known as personally identifying information, is user data that can be used to contact the user, either directly or through a lookup.
User data that can be used to contact the user directly includes postal address and email address. User data that can be used, through a lookup, to contact the user includes SSN and other government issued ID numbers.
Some user data that does not fit either of these criteria is commonly considered PIIPII (Personally identifiable information)Personally identifiable information (PII), also known as personally identifying…//read more because it has a reasonable probability of resulting in the ability to contact the user. The archetype for this is the user’s full name. The intersection of large datasets with consistent cross-sessionSession1) a sequence of Internet activity made by one user at one site. If a user…//read more identifiers are being increasingly shown to offer the opportunity to derive user contact details.