An advertising model in which advertisers pay based on a set of agreed upon performance criteria, such as a percentage of online revenues or delivery of new sales leads. See CPACPA (Cost-per-Action)Cost of advertising based on a visitor taking some specifically defined action…//read more , CPCCPC (Cost-per-Click)CPC or cost-per-click is the cost of advertising based on the number of clicks…//read more , CPLCPL (Cost-per-lead)Cost of advertising based on the number of database files (leads) received.//read more , CPOCPO (Cost-per-Order)Cost of advertising based on the number of orders received. (Also called…//read more , CPSCPS (Cost-per-Sale)The advertiser's cost to generate one sales transaction. If this is being used…//read more , CPT.