Mobile/Location-based Targeting

Mobile/location-based targetingMobile/Location-based TargetingMobile/location-based targeting refers to a way to target advertisements on…//read more  refers to a way to target advertisements on mobile devices such as smartphones or feature phones, GPS receivers, tablets (such as iPads) and soon on many mobile laptops. On phones and tablets, such advertisements can appear in a mobile Web browserBrowserA software program that can request, download, cache and display documents…//read more  or within an app. Geographic targetingGeographic TargetingA method that enables advertisers to show an ad specifically to visitors based…//read more  information can come in the form of either a confirmed location or a derived location.