Gross rating point (GRPGRP (Gross rating point)Gross rating point (GRP) is a term used in traditional advertising to measure…//read more ) is a term used in traditional advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is the product of the percentage of the target audienceTarget audienceThe intended audience for an ad, usually defined in terms of specific…//read more reached by an advertisement, times the frequencyFrequencyThe number of times an ad is delivered to the same browser in a single session…//read more they see it in a given campaign (frequency × % reached). For example, a television advertisement that is aired 5 times reaching 50% of the target audience each time it is aired would have a GRP of 250 (5 × 50%).
GRP values are commonly used by media buyers to compare the advertising strength of various media vehicles.