Cost Per TimeCost Per TimeCost Per Time refers to a form of online advertising, where the buyer pays for…//read more  refers to a form of online advertising, where the buyer pays for an advertisement to be placed on a website for a set amount of time. It differs from cost per impressionImpression(Also called a View) A single display of online content to a user’s web-enabled…//read more , in which a buyer pays for the ad to be displayed a set number of times. Cost for time permits the ad to displayed unlimited times over the term of the contract. The duration can be as little as a day or as long as a year. Some contracts may allow for a guaranteed minimum number of impressions.