An ad exchange is a sales channel between publishers and ad networksAd networksAd networks provide an outsourced sales capability for publishers and a means…//read more that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction based pricing and buying in real-timeReal-timeEvents that happen “live” at a particular moment. When one chats in a chat…//read more . Ad exchanges’ business models and practices may include features that are similar to those offered by ad networks.
For the purposes of the IAB Networks & Exchanges Quality Assurance Guidelines, the definition of an ad exchangeAd exchangeAn ad exchange is a sales channel between publishers and ad networks that can…//read more excludes technology platforms that exclusively provide tools that enable direct media buying and selling between exchange participants.