Knowledge Bridge

Global Intelligence for the Digital Transition

Data-driven journalism: The process to transform raw data into stories

Tow Center for Digital Journalism released an extensive report “The Art and Science of Data-Driven Journalism“ …

//June 9 / 2014 //read more

UK daily newspapers have doubled in price since 2004 and shrunk in size

Newspapers have compensated for lack of advertising by increasing cover price.

//June 3 / 2014 //read more

Newsrooms need HR specialists not technologists in top roles

A significant portion of your newsroom is hiding from you …

//May 29 / 2014 //read more

Sustainable change starts at the top

Before media companies can shift their business strategies toward digital, they must first change the structure and culture underpinning their organisations, writes Dr Tilmann Knoll, head of management development at Germany’s Axel…

//May 27 / 2014 //read more

Journalists are more negative about their work

Six in 10 journalists say that journalism in the U.S. is going in the wrong direction.

//May 9 / 2014 //read more

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

//May 2 / 2014 //read more

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

//April 15 / 2014 //read more

Developing a website? A usability test is the best thing you can do

Lots of tools are available when developing a website – from mining data from user management systems, through analyses and heatmaps, to drowning in numbers from Google Analytics. And there are of course many others. As is usually the case…

//March 11 / 2014 //read more

Just because an article is shared doesn’t mean anyone has read it

It’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…

//March 10 / 2014 //read more

Live video won’t save the news business

The Washington Post is the latest major US publisher to get its fingers burned launching a live video channel, reports Politico. Despite spending millions of dollars launching ‘the ESPN of politics’ last July, the service has been cut back…

//March 6 / 2014 //read more