Knowledge Bridge

Global Intelligence for the Digital Transition

Video advertising: How do you measure the effectiveness of VOD campaigns?

Nic Casby, Brand Manager at Fosters, Jana Eistenstein EMEA for Videology and Ben Chesters, Client Investment Director at Starcom Mediavest talk about how to measure the effectiveness in video advertising.  

A guide to audience based advertising

Learn how audience based advertising works to provide a better online experience.

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

Real-time bidding brings flexibility and revenues to digital ad markets

Much of the disruption brought by the digital transition has involved changes in advertising. Radical shifts continue and one of the biggest challenges rolling through digital ad markets is the rise of real-time bidding, or programmatic…

Online Advertising Explained: DMPs, SSPs, DSPs and RTB

Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut…

Publishers need to leverage their audience knowledge to increase revenue

In sophisticated digital markets, advertisers now know more about audiences than publishers do, Rodney Mayers, the chief revenue officer of data and analytics company Proximic, warned the independent news publishers at the Association of…

How to get started with Google AdSense

Ad networks can be an important element to building revenue for your site. In many markets, Google AdSense is the dominant ad network. This step-by-step guide shows you how to setup an AdSense account and put your first ad on your website.

What you can learn from Microsoft’s advertising failure

Tech giant Microsoft has been forced to write off billions from an online display ad business it bought in 2007. The digital display ad market has changed dramatically in the last five years, and you can learn a lot from Microsoft’s…

Social media’s challenges in India: Monetizing its mobile users

Emerging markets have been the engines of growth for major social networks such as Twitter and Facebook, with India being one of the biggest success stories. Much of this growth has come from mobile users in India, and Facebook is…

Online Advertising: What hasn’t changed

After spending 8 years out of the business, digital entrepreneur Rags Gupta highlights some of the things that haven’t changed now that he’s back with a new media publishing start-up. Things like the resilience of banner ads, the…