Knowledge Bridge

Global Intelligence for the Digital Transition

New roles help you manage your Facebook page

Facebook has added a new feature that will help you manage your Page more effectively by creating a range of roles, allowing you to specify levels of access to those who create content for the page, moderate comments or even advertise on…

//June 4 / 2012 //read more

Are you prepared to benefit from Russia’s growing online ad market?

Research by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…

//May 15 / 2012 //read more

Using a Facebook page to bring fans to your site

The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.

//May 14 / 2012 //read more

How to create a Facebook page for a news business

Creating a Facebook page and building a loyal core of followers are the first steps in developing a successful social media strategy. Then monitor what works and what doesn’t, and be flexible with your strategy to keep building your base…

//May 14 / 2012 //read more

Presentation: Building community around your content with Facebook

In this presentation, we look at details of creating a Facebook page and how to manage it properly.

//May 9 / 2012 //read more

Facebook by the numbers

With 900 million active users sharing 125 billion friendships, Facebook just keeps on growing. Among the mind-boggling numbers, one with major significance for news outlets is the number of mobile users: almost 500 million people.

//May 2 / 2012 //read more