Knowledge Bridge

Global Intelligence for the Digital Transition

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

Is mobile killing the desktop internet?

With mobile growing so rapidly, particularly in emerging markets, there has been much talk of mobile killing the desktop. Desktop still plays an important part in digital media consumption, however, interpretation and understanding of the…

Attention-based measurement instead of clicks and CPM?

Chartbeat, a web software company that serves publishers with real-time analytics, has gained accreditation from the Media Rating Council for a new way of measuring the actual attention of readers, as part of a move to get publishers and…

Native advertising: The first key steps

Unlike many developments in digital advertising, native advertising is easy to understand, inexpensive to do and easy to get started with. Though it’s too early to tell whether it will develop into a lasting revenue source for news…

The Evolution of Online Display Advertising

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling.

Digital Briefing Live: Malaysiakini’s Chia Ting Ting on building a premium ad business

Digital news organisations are finding it much easier to attract an audience than they are to make money from that audience. To find out how to monetise digital audiences, in this edition of Digital Briefing Live, we speak to Chia Ting…

PwC report: TV growth to continue for next five years despite shift to digital

In its annual global media outlook, consulting firm PricewaterhouseCoopers forecasts that connected consumers will continue their shift to digital and mobile media. Major emerging markets will drive growth, but even as digital powers ahead…

Malaysian media merger highlights key shift in digital transition

Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital…

Revenue Opportunities: Online Classifieds & Directories in Russia and Ukraine

The seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…