Knowledge Bridge

Global Intelligence for the Digital Transition

Mobile internet use: Growth but advertising revenue challenges

Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that…

//June 4 / 2012 //read more

Circulation strategy needed before “forced march” to digital

A US newspaper analyst has criticised a move by Newhouse Newspapers to cut publication of several papers from daily to three times a week as “shock therapy” and questions whether the group is really ready for the digital transformation it…

//May 24 / 2012 //read more

Data journalism: Tools, examples and techniques

Data journalism is one of the hottest topics in journalism right now, and Knowledge Bridge editor Kevin Anderson has just given a talk about this emerging trend and how it can help news organisations find new stories using publicly…

//May 18 / 2012 //read more

Are you prepared to benefit from Russia’s growing online ad market?

Research by JP Morgan Cazeneuve predicts explosive growth in the Russian online advertising market, but search engines and social media sites could be the big winners. Is your news organisation ready to take advantage for the growth in…

//May 15 / 2012 //read more

Deal aggregators offer opportunity as Groupon fever fades

The meteoric rise of daily deals phenomenon Groupon has launched thousands of clones around the world with its easy to copy model. Some local news organisations have found success with their own versions, but with many markets nearing…

//May 15 / 2012 //read more

Using a Facebook page to bring fans to your site

The explosion of social media has opened up new channels for news businesses to talk to their readers, listeners and viewers. Outlets like Ujyaalo 90 Network in Nepal have built a huge Facebook following to drive traffic to their sites.

//May 14 / 2012 //read more

“The irrational imitation of the online news industry”

Reuters Institute fellow Rasmus Kleis Nielsen has a stark warning for digital journalism start-ups: You can’t survive on advertising alone. Digital ad markets are too small – you have to diversify the money mix.

//May 10 / 2012 //read more