Knowledge Bridge

Global Intelligence for the Digital Transition

Guide #5: Introduction to podcasting

The purpose of this guide is to be an introduction to podcast production and monetisation, helping you through the basics of creating and launching a podcast – from recording and editing to distribution and promotion. Additionally, it will…

Fighting fake news is not just a journalist’s battle

How do you fight fake news? It’s a question I’m often asked, and as a journalist in the business for 35 years, I find it a frustrating one, because it’s often presented as if it’s a new question, and one that technology can answer. It’s…

As the Big Data Era Arrives, It Pays To Remember What Data Journalism Is

Data and journalism are natural bedfellows: without information we’d be lost. But has this creation of a sub-discipline that calls itself ‘data journalism’ helped or hindered the profession’s embrace of the digital era? In researching data…

The Blockchain and Journalism: Saviour or Snake Oil?

We are currently in a phase of seeing in blockchain, the ledger technology that underpins cryptocurrencies like Bitcoin, the solution to problems in nearly every industry. There is something alluring about a technology that is so easy to…

Guide #4: Facebook News Feed Changes: Impact and Actions

The fourth guidebook in MAS series of practical guides for media managers focuses on the recent changes Facebook made in its News Feed. The purpose of these guides is to help media decision-makers understand some of the key topics in…

Guide #3: Best Practices for Data Journalism

To be clear, data journalism does not replace traditional journalism, but rather complements and enhances what journalists have been doing for centuries. How to use this guide if you are a newsroom manager, editor or journalist? Is it fine…

Case studies on paywall implementation: Gazeta Wyborcza and Malaysiakini

The case studies aim to provide a practical guidance and strategic direction to help media organizations navigate the paywall implementation. We have selected Gazeta Wyborcza and Malaysiakini to showcase …

Launching a paywall: What you and your team need to know

The aim of this guide is to help you avoid the largest traps that lie ahead as you seek to launch a subscription system, and to help you understand what needs to be done to build a successful project. What subscription model is right for…

Practical Guide to Product Management in Digital Media

The guide summarizes current trends and approaches to critical issues in an easily understandable way and provide links to other resources – always with a strong emphasis on practical use and real-life examples.

The New Journalist

When automobiles were invented, a carriage driver might have thought that he just needed to learn a few new tricks to be able to make the shift from the reins to the wheel. In exactly that same way, many reporters imagine that learning…