Online Advertising Explained: DMPs, SSPs, DSPs and RTB
by Ran Ju on March 6, 2013
Ad exchanges are using an increasing amount of data to deliver better targeted ads to users and better performing ads to advertisers. News organisations need to understand how digital advertising is all about data, data, data. We cut through the dizzying acronyms that dominate any discussion about digital advertising.
Presentation: Digital advertising and sales for Russia and Ukraine
by Ross Settles on October 11, 2012
In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.
Measuring and optimising Google AdSense campaigns
by Shubha Bala on August 28, 2012
Google’s advertising network, AdSense, has a number of services available to help you measure how effective the ad campaigns earning revenue for your site are performing, and insights into how to make them perform better. We go through some analysis and tools that will help you get the most of AdSense and optimise your revenue.
Categories: Advertising, Article Type, Digital Briefing, Editor's Pick, Resource Centre, Resource Type, Revenue
How to get started with Google AdSense
by Shubha Bala on August 28, 2012
Ad networks can be an important element to building revenue for your site. In many markets, Google AdSense is the dominant ad network. This step-by-step guide shows you how to setup an AdSense account and put your first ad on your website.
Categories: Advertising, Article Type, Digital Briefing, Editor's Pick, Resource Centre, Resource Type, Revenue
Sizing up The RuNet, Russia’s internet market
by Kevin Anderson on June 7, 2012
The Russian internet is booming with growth and lots of potential for even more growth. The number of internet users in Russia is expected to soon pass the number in Germany if it hasn’t already. A new report cuts through the competing statistics to give a sense of the size of the Russian internet market and also give some key statistics on advertising and e-commerce growth as well.
Mobile internet use: Growth but advertising revenue challenges
by Kevin Anderson on June 4, 2012
Tech analyst extraordinaire Mary Meeker has come out with her annual report looking back at recent internet, mobile and technology trends and giving us a glimpse of what she sees in the near future. One of her key observations is that while mobile data use is rapidly expanding, advertising spending on mobile has not kept pace.
Categories: Advertising, Africa, Apps, Article Type, Asia, Mobile Publishing, North America, Resource Centre, Resource Type
Categories: Advertising, Article Type, Editor's Pick, Resource Centre, Resource Type, Revenue