Malaysian media merger highlights key shift in digital transition
by Kevin Anderson on May 16, 2013
Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator Says.com. The groups believe that the combination will allow them to dominate the Malaysian digital advertising market. This move will put pressure on news groups as they will have a new source of competition for ad spend.
Invest in audience measurement to keep track of changing market
by Kevin Anderson on May 10, 2013
As markets develop digitally especially in this age of mobile data, long held assumptions about your online audience may change as a study in South Africa has recently shown. The changes in the online audience there highlight the importance of investing in audience measurement and research to make sure that your multi-platform strategy
Categories: Advertising, Africa, Article Type, Blogpost, Editor's Pick, Region, Revenue
While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital advertising is challenging not only print but TV groups, and it is attracting international investment that will remake Russia’s media market.
Categories: Advertising, Article Type, Blogpost, Business Models, CIS & Georgia, Editor's Pick, Region, Revenue
How to keep your editorial Twitter accounts from being hacked
by Kevin Anderson on May 2, 2013
More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is warning news organisations that they will continue “to be high value targets to hackers”. Twitter advised news groups on how to keep their accounts safe as it works on improving security, and we look at the best ways to make sure your accounts aren’t taken over by groups looking to damage your credibility and reputation.
Categories: Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region
Diversity in Latin American markets drives paid content strategies
by EstefanÃa Colmenares Hernández on April 29, 2013
Even though most Latin American newspapers and magazines still enjoy rising circulation and advertising revenue, many are rolling out paid content strategies. But the diverse market conditions across the region mean that there is no one-size-fits-all model. Instead, news groups must increase their use of audience data and analyse their own market to develop strategies appropriate to their stage of the digital transition.
Developing new revenue streams to support investigative journalism
by Kevin Anderson on April 29, 2013
News organisations are developing new models to support the important work of long-form, investigative journalism. Paid content, partnerships and multi-platform publishing are just a few of the ways that news groups are finding success in paying for original, in-depth reporting.
Traditional versus digital ads: ‘Reach’ versus ‘each’
by Kevin Anderson on April 11, 2013
The digital transition challenges us to think differently. Media leaders need to understand how the business of digital media fundamentally changes how consumers read, listen to and view our content, and how advertisers can reach their target audiences more efficiently and effectively than ever before. Former newspaper executive Alan Mutter summarises these change neatly as ‘reach’ versus ‘each’.
Categories: Advertising, Article Type, Blogpost, Digital Leadership, Editor's Pick, Management, North America, Region, Revenue
Clear editorial goals essential to effective UGC strategy
by Kevin Anderson on March 22, 2013
News organisations have added depth to their journalism by embracing user-generated content, whether that is news tips, photos, videos and eyewitness accounts of breaking news stories, or comments on stories of the day. To create successful user-generated content strategies, news organisations need to clearly identify their editorial goals. That will drive focused, more manageable strategies that deliver results.
Categories: Africa, Article Type, Asia, Digital Briefing, Editor's Pick, Innovation, Latin America, Management, North America, Product development, Region, Social Media
UGC: Focus and diverse revenues key to commercial succes
by Kevin Anderson on March 22, 2013
News organisations are using a variety of content from their users in the form of photos and video shared via social media, blogs written by members of the public and comments on content. User-generated content clearly offers great opportunities editorially, but there are also successful strategies news businesses can use to develop UGC into a commercial opportunity.
Categories: Advertising, Article Type, Asia, Business Models, Content, Digital Briefing, Editor's Pick, Europe, Innovation, Latin America, Management, Multi-Platform, North America, Product development, Region, Revenue, Social Media
Making the business case for data journalism
by Kevin Anderson on March 15, 2013
Data journalism is evolving quickly beyond its roots as a way to analyse numbers and create charts into entirely new ways to tell stories incorporating images, video and text. The results are impressive but the process can seem daunting. We look at ways to justify the effort and build a business case for developing these types of projects.
Categories: Advertising, Article Type, Asia, Blogpost, Business Models, Editor's Pick, Management, Product development, Region, Revenue