Knowledge Bridge

Global Intelligence for the Digital Transition

//Valer Kot /november 29 / 2013

The Evolution of Online Display Advertising

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes.

 

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