Knowledge Bridge

Global Intelligence for the Digital Transition

Social networks

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//november 30 / 2015 //read more

The secret of virality: how to make your content go viral?

The arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…

//july 7 / 2014 //read more

How Ujyaalo used Facebook to Build its Online Audience

Every new website faces a daunting problem: “How do I get people to visit my site?” Most websites have only a handful of options. They can spend money to promote their brand and URL through advertising networks and other…

//january 8 / 2014 //read more

Alex Marin: Benefits of Social Media

Alex Marin discusses the best practices of social media in the news business. He is a social media editor at – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…

//september 27 / 2013 //read more

Survey: Arab Youth consume less news and trust social media as a news source

ASDA’A Burson-Marsteller’s 5th annual Arab Youth Survey painted a bright picture full of optimism, but the picture is much more sobering for traditional media in the Middle East and North Africa. The study finds that traditional news…

//june 27 / 2013 //read more

Malaysian media merger highlights key shift in digital transition

Malaysian media powerhouse Catcha Media didn’t leave anyone guessing why it was merging two of its businesses with social news aggregator The groups believe that the combination will allow them to dominate the Malaysian digital…

//may 16 / 2013 //read more

How to keep your editorial Twitter accounts from being hacked

More than a half dozen major news organisations including Reuters, Al Jazeera, the BBC and The Guardian have had their Twitter accounts taken over by hackers in the last year, and outlets in emerging democracies could be next. Twitter is…

//may 2 / 2013 //read more

Advanced UGC image search techniques for finding and verifying photos

In the third of our UGC series, we’ll look at advanced image search techniques that will help find photos that you can use in your news coverage and just as importantly keep you from publishing fake photos that spread quickly during large…

//april 4 / 2013 //read more

Lessons that cut through the hyperlocal hype

Hyperlocal sites are often billed as the next big thing in digital news, but have so far failed to deliver in terms of business performance. It might be possible to create niche local content but where are the advertisers? Hyperlocal…

//january 22 / 2013 //read more

News organisations have a wealth of digital revenue opportunities to explore

Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…

//november 28 / 2012 //read more

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