Knowledge Bridge

Global Intelligence for the Digital Transition

Social media

Know Your Audience, Build a Clique

Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences…

//september 1 / 2016 //read more

Platforms are eating publishers

On one level, the synergy between publishers and platforms looks natural, a win-win: publishers need their content to reach an audience so they can attract advertisers; platforms have audience in abundance but need diverse, engaging…

//november 30 / 2015 //read more

Are Facebook’s Instant Articles and Apple’s News app another nail in the coffin for news publishers?

When Facebook announced the launch of Instant Articles, a feature that will distribute content from select news publishers directly on the social media giant’s platform, it provoked another existential crisis for news media. Media…

//july 15 / 2015 //read more

Blogging is very much alive — we just call it something else

Following the decision of Andrew Sullivan, founder of The Daily Dish, to give up blogging, Mathew Ingram of Gigaom discusses what blogging is, how it has changed and, importantly, what its role is in modern media. Ingram explains that some…

//february 9 / 2015 //read more

Big Data for media: Opportunities, challenges and best practices

Big Data is an umbrella term for a variety of strategies and tactics …

//december 11 / 2014 //read more

The secret of virality: how to make your content go viral?

The arrival of social networks has allowed for quick dissemination of content – in a few hours, articles can fly over the whole of the internet, and YouTube videos can have millions of views. Social networks have become an important…

//july 7 / 2014 //read more

Just because an article is shared doesn’t mean anyone has read it

It’s widely accepted by the digital publishing industry that the number of social media shares of an article or video clip reflects how interesting it is. Well, it doesn’t, according to Tony Haile, CEO of Chartbeat, reports The Verge. Mr…

//march 10 / 2014 //read more

Alex Marin: Benefits of Social Media

Alex Marin discusses the best practices of social media in the news business. He is a social media editor at – a growing news & discussion platform that aims to spark thoughtful conversation among young people and give…

//september 27 / 2013 //read more

How to adapt your Facebook strategy to the new news feed

Facebook never stands still. It is constantly adding features – as well as adapting ones from competitors – changing its design and tinkering with its privacy settings. The social network just announced major changes to its news feed that…

//march 12 / 2013 //read more

The message matters: The science of gaining more followers on Twitter

Every social media agency and self-anointed expert has advice on how to increase the number of people who follow you on Facebook and Twitter, but at least when it comes to Twitter, we now have some scientific research on what wins…

//march 1 / 2013 //read more

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