Knowledge Bridge

Global Intelligence for the Digital Transition

Russia


Deep penetration of state propaganda in media consumption in Russia

Russian TV has an almost unchallenged monopoly …

//july 4 / 2014 //read more

Working with Technology

Held in Moscow at the beginning of October 2013 for technology, product and commercial managers from Russian and Ukrainian media, the seminar focused on techniques needed to select, measure and manage technology to in order to deliver…

//october 11 / 2013 //read more

Competition grows in Russia’s rapidly growing digital ad market

While growth in the Russian digital advertising market is slowing, the share of digital ads continues to grow, and in three to four years, digital advertising is predicted to capture a third of the market. The rapid growth in digital…

//may 8 / 2013 //read more

Revenue Opportunities: Online Classifieds & Directories in Russia and Ukraine

The seminar provided a broad overview of the online classifieds market in Russia and Ukraine and focused on the tools and techniques for building online classified businesses. Its goal was to create a base of understanding of the trends in…

//april 3 / 2013 //read more

Digital Briefing Live: Sam Greene on the RuNet’s impact on journalism

In our second edition of Digital Briefing Live, we talk to Sam Greene at the New Economic School in Moscow about the changes that rapid internet growth is bringing to Russian society, politics and media. For news organisations, he said…

//november 2 / 2012 //read more

Presentation: Digital advertising and sales for Russia and Ukraine

In a series of presentations, we look at the digital advertising market in Russia and the Ukraine and look at the best way to organise a sales team, as well as use ad networks, classifieds and social media to grow revenue.

//october 11 / 2012 //read more

Growing Online Revenue – Advertising, Sales and Classifieds

The seminar, held in Moscow for Russian and Ukrainian media advertising sales and marketing executives, focused on the issues and opportunities facing traditional media as they begin to develop, market and sell advertising-supported online…

//september 29 / 2012 //read more

RuNet: Making waves at home and abroad

Recently, the Russian internet became Europe’s largest online market. Russia was also the fastest growing internet advertising market in Europe in 2011, powering ahead with a 55% increase over 2010. Across Europe, search captured a bigger…

//july 5 / 2012 //read more

Hyperlocal, smart targeted mobile ads may earn even higher revenues

While the internet is increasingly being accessed through mobile devices, we are starting to see proof from Facebook that mobile ads can be even more lucrative than desktop ads – when done correctly. Apple also joins the game by…

//june 27 / 2012 //read more

News groups should tap Russian social networks diaspora presence

The second largest social network in Russia, Mail.ru’s Odnoklassniki, is set to launch an English language version to support its international growth. The announcement comes as the social network touts its strength in reaching the Russian…

//june 20 / 2012 //read more

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