Knowledge Bridge

Global Intelligence for the Digital Transition

Product Development


Things I never learned at newspapers about making news on the internet

What are the lessons you can learn from short-lived Project Thunderdome experiment?

//june 11 / 2014 //read more

Time for A/B testing

Out of all the tools available for media websites, only a few are more useful than A/B testing. A/B testing allows for much better decision-making along with fine-tuning the website into perfection. At the same time, it’s one of the…

//february 1 / 2014 //read more

Publishing Software Buying Guide: 7 Things Publishers Should Look For

Buying publishing software is complex and, while features are important, it’s one of many things that should be considered when going software shopping. Here is a checklist of considerations

//january 28 / 2014 //read more

6 lessons for a better product developement

If you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.

//december 6 / 2013 //read more

Choosing and using a mobile ad network

As audiences shift to mobile, advertising is following them, and in some major markets mobile advertising is expected to triple in the next year. Mobile industry expert Terence Eden explains how to use mobile ad networks to start earning…

//july 24 / 2013 //read more

Five must have WordPress plug-ins for news organisations

WordPress has grown from its origins as a blogging platform into a powerful content management system, and now many news organisations including Reuters, the New York Times, CNN and Forbes use it to power parts of their sites. One of the…

//may 24 / 2013 //read more

Don’t let a CMS ruin your news organisation

A lot of companies sigh wearily when they talk about their content-management systems, the software that they use to manage their websites. If you’re looking for a CMS for the first time or looking to upgrade from the one you use, start by…

//may 22 / 2013 //read more

10 reasons to choose the right CMS

You already have software and systems to publish your newspaper or to manage your radio or TV output, and you might be wondering why you need yet more software to publish online and to mobile phones. Put simply, a good CMS will help you…

//may 22 / 2013 //read more

Setting your digital priorities with a product mindset

One of the challenges you will face as you make the transition to digital will be setting priorities. One of the best ways to tackle this issue is by developing a product mindset, a process of identifying what your audience wants and…

//june 26 / 2012 //read more

Product mindset: What is a product manager?

As you develop your product mindset, one of the key positions to help you execute your strategy will be a product manager. He or she will need a good understanding of your business as well as the technical issues in developing and…

//june 26 / 2012 //read more

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