Knowledge Bridge

Global Intelligence for the Digital Transition

Pay-wall


Tomas Bella: Publishers must experiment and see readers as customers

Newspapers, which have been accompanying western civilization for the past 200 years, have never been in such deep crisis. There is only one possibility: for serious news not to vanish, readers …

//october 14 / 2014 //read more

Digital revenues: Looking for the third way

With global digital ad spend about to overtake print, news outlets all over the world are searching with renewed passion for complementary revenue lines. The main focus is now on ‘user generated revenues’, either traditional revenues based…

//april 15 / 2014 //read more

6 lessons for a better product developement

If you’re looking for an example of an old media business that understands digital then you won’t do much better than the Financial Times.

//december 6 / 2013 //read more

The questions you have to answer before deciding on paywall

To charge or not to charge for access to online content on your website? A guide to the arguments for and against to help news organisations find the answer that best suits their business.

//october 5 / 2013 //read more

Lessons in selling independent journalism from Malaysiakini’s Premesh Chandran

Malaysiakini, the largest independent news website in Malaysia, has made its independence a selling point. Malaysiakini co-founder and CEO Premesh Chandran sat down with us at MDLF’s Media Forum 2012 to share some of the lessons on how to…

//december 27 / 2012 //read more

News organisations have a wealth of digital revenue opportunities to explore

Digital returns might be lower than the revenues of traditional media businesses, but some news groups are starting to rebuild their income base by combining multiple digital revenue streams rather than chasing a single replacement source.…

//november 28 / 2012 //read more

Paid content: Measurement and marketing are key to success

Developing a paid content strategy goes far beyond simply adding a payment system to your site, according to industry leaders such as Tomas Bella, the founder of the pioneering paid content company Piano Media. To succeed, you’ll need…

//october 26 / 2012 //read more

South Africa: Digital first doesn’t mean digital only

Digital first is one the hottest phrases in journalism, but with South Africa’s Business Day launching not just a digital first editorial strategy but also a metered paywall, media watchers in the country say success is as much about a…

//august 9 / 2012 //read more

‘Beyond paywall 1.0’: Paid content gets more nuanced

We’re finally moving past the overly simplistic argument of “free” versus “paid” online models that has obsessed news businesses, and not before time. More nuanced paid content models coupled with a more sophisticated mix of revenue models…

//july 4 / 2012 //read more

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